There are byproducts of Vulcan Materials aggregate production process. One of these byproducts (All Weather Fill) can be utilized on construction sites as a dirt replacement.
Why not just use native soil? Because dirt turns into mud during a rain event. Mud causes rain delays on a construction site since heavy machinery can get stuck.
Vulcan Materials’ All Weather Fill greatly reduces rain delays on a worksite which can save significant money on a project.
The problem: How do you generate awareness of Vulcan Materials’ All Weather Fill?
Vulcan Material’s partnered with See It Productions to produce:
We are grateful to work with Vulcan Materials and produce powerful branding assets. Because VMC commissioned a study through the University of Alabama and we filmed the author of the study, the PowerPoint included 5 videos that strongly built its case on why All Weather Fill can reduce delays from inclement weather on a construction site.
*Zero obligations. Plenty of potential