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Case Study

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Background

All Weather Fill

Vulcan Materials Company (VMC) is the nation’s largest producer of construction aggregates—primarily crushed stone, sand and gravel—and a major producer of aggregates-based construction materials including asphalt and ready-mixed concrete.

The Problem

There are byproducts of Vulcan Materials aggregate production process. One of these byproducts (All Weather Fill) can be utilized on construction sites as a dirt replacement.

Why not just use native soil? Because dirt turns into mud during a rain event. Mud causes rain delays on a construction site since heavy machinery can get stuck.

Vulcan Materials’ All Weather Fill greatly reduces rain delays on a worksite which can save significant money on a project.

The problem:  How do you generate awareness of Vulcan Materials’ All Weather Fill?

The Solution

Vulcan Material’s partnered with See It Productions to produce:

  • 60 second promotional video
  • Logo
  • PowerPoint pitch deck
  • Printed card as a “leave behind”.

The Result

We are grateful to work with Vulcan Materials and produce powerful branding assets. Because VMC commissioned a study through the University of Alabama and we filmed the author of the study, the PowerPoint included 5 videos that strongly built its case on why All Weather Fill can reduce delays from inclement weather on a construction site.

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Chief Executive Officer at ConcertIDC, LLC
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Privacy Policy

Privacy Policy

We understand that protecting your personal information is important. This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us, or otherwise collected by us when providing our website and our lead and demand generation services to clients (Services). In this Privacy Policy we, us or our means See It Productions
The information we collect
Personal information: is information or an opinion, whether true or not and whether recorded in a material form or not, about an individual who is identified or reasonably identifiable. We collect personal information about our clients and about leads and customers for our clients. The types of personal information we may collect about you include: As a contact for one of our clients:
  • your name;
  • your contact details, including email address and/or telephone number;
  • the organisation you work for;
  • your role within that organisation;
  • if you are the payer of our fees, your credit card or payment details (through our third party payment processor);
  • information you provide to us through feedback, customer surveys or otherwise;
  • details of products and services we have provided to you and/or that you have enquired about, and our response to you; and
  • any other personal information requested by us and/or provided by you or a third party, including the organisation you work for.
As a lead or customer of one of our clients:
  • your name;
  • your contact details, including email address, mailing address and/or telephone number;
  • information about your demographics (e.g. you are in the 18-29 age group), activities (e.g. you liked a fashion brand on Facebook) or interests (e.g. you list writing fiction as an interest on LinkedIn);
  • your preferences and/or opinions;
  • your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour;
  • information about your interaction with emails sent by us or advertisements bought by us, including through the use of Internet cookies, your communications with our emails, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider;
  • additional personal information that you provide to us, directly or indirectly, through your use of associated applications or social media platforms and/or accounts from which you permit us to collect information; and
  • any other personal information requested by us and/or provided by you or a third party.
When you visit our website:
  • your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour; and
  • information about your use of our website, including through the use of Internet cookies, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider.
How we collect personal information
We collect personal information in a variety of ways, including:
  • Directly: We collect personal information which you directly provide to us, including when you contact us about our Services via telephone or email, when you request and receive a proposal and when you sign our contract.
  • Indirectly: We may collect personal information which you indirectly provide to us while interacting with us, such as when you use our website, in emails, over the telephone and in your online enquiries.
  • From third parties: We collect personal information from third parties, such as information about your work from LinkedIn, details of your interaction with our emails from our email software provider, details of your interaction with advertisements from AdRoll and details of your use of our website from our analytics and cookie providers. See the “Cookies” section below for more detail on the use of cookies.
Why we collect, hold, use and disclose personal information
We may collect, hold, use and disclose personal information for the following purposes: As a contact for one of our clients:
  • to provide our Services to your organisation;
  • to enable you to access and use our associated applications;
  • to contact and communicate with you about our Services;
  • for internal record keeping, administrative, invoicing and billing purposes;
  • for analytics, market research and business development, including to operate and improve our Services and associated applications;
  • to offer additional benefits to you;
  • for advertising and marketing, including to send you promotional information about our products and services and information that we consider may be of interest to you;
  • to comply with our legal obligations and resolve any disputes that we may have; and
  • if otherwise required or authorised by law.
As a lead or customer of one of our clients:
  • to provide our Services to our clients, including to identify you as a lead for our clients and to contact and communicate with you on behalf of our clients;
  • for internal record keeping purposes;
  • for analytics, market research and business development, including to operate and improve our Services and associated applications;
  • for advertising and marketing on behalf of our clients, including to send you promotional information about our client’s products and services and information that our clients consider may be of interest to you;
  • to comply with our legal obligations and resolve any disputes that we may have; and
  • if otherwise required or authorised by law.
As a user of our website:
  • to provide our website to you;
  • for analytics, market research and business development, including to operate and improve our website;
  • to comply with our legal obligations and resolve any disputes that we may have; and
  • if otherwise required or authorised by law.
Disclosure of personal information to third parties
We may disclose personal information to:
  • third party service providers for the purpose of enabling them to provide their services, to us, including (without limitation) email finder software, AdRoll, LinkedIn, social media platforms, search engines, database software, email marketing software, IT service providers, data storage, web-hosting and server providers, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators;
  • our employees, contractors and/or related entities;
  • our existing or potential agents or business partners;
  • anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;
  • courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
  • courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
  • third parties to collect and process data, such as Google Analytics (To find out how Google uses data when you use third party websites or applications, please see www.google.com/policies/privacy/partners/ or any other URL Google may use from time to time), Facebook Pixel or other relevant analytics businesses; and
  • any other third parties as required or permitted by law, such as where we receive a subpoena.
Overseas disclosure: Where we disclose your personal information to third parties listed above, these third parties may store, transfer or access personal information outside of Australia, including but not limited to, the USA. We will only disclose your personal information to countries with laws which protect your personal information in a way which is substantially similar to the Australian Privacy Principles or we will take such steps as are reasonable in the circumstances to require that those overseas recipients protect your personal information in accordance with the Australian Privacy Principles.
Your rights and controlling your personal information
Your choice: Please read this Privacy Policy carefully. If you provide personal information to us, you understand we will collect, hold, use and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect our ability to provide our Services to you and your use of our Services. Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us. Restrict and unsubscribe: To object to processing for direct marketing/unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication. Access: You may request access to the personal information that we hold about you.  An administrative fee may be payable for the provision of such information. Please note, in some situations, we may be legally permitted to withhold access to your personal information. Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to promptly correct any information found to be inaccurate, out of date, incomplete, irrelevant or misleading. Please note, in some situations, we may be legally permitted to not correct your personal information. Complaints: If you wish to make a complaint, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take in response to your complaint. You also have the right to contact the relevant privacy authority.

Storage and security

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure. While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk.
Cookies
We may use cookies on our online Services from time to time. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do recognise you when you return to our online Services and allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our or our client’s retargeting campaigns. If and when you choose to provide our online Services with personal information, this information may be linked to the data stored in the cookie. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Blocking cookies may affect your use of the relevant website or access to content or a particular functionality within that website.
Links to other websites
Our Services may contain links to other websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.
Amendments
We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our website. We recommend you check our website regularly to ensure you are aware of our current Privacy Policy. For any questions or notices, please contact our Privacy Officer at: See It Productions Last update: 07 July 2021 © LegalVision ILP Pty Ltd